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To keep in touch with their consumer base, businesses are growing an increasing dependence on social media. Customers love this because it gives them a chance to learn about sales and other promotions that they can take advantage of, but the public may not realize that they can use this as a way to find out more employment opportunities as well. While it might be a little unconventional, it can help you get an edge on the competition that is perfect for you getting in the door.

Using Built-In Job Opportunities

Some social media sites including Facebook have job boards that companies can use to post job listings for their company. This is particularly common for technological jobs or similar occupations that need someone who could manage online work well. Some job search companies will also post-employment opportunities on their social media accounts to pass them along to their followers. This can be a helpful way to get an edge on the competition. You can also get access to additional tips about applying to jobs you are interested in.

Thinking Outside the Box

There are plenty of ways that you can use social media to improve your search for a job if you are willing to think outside the box. Companies use social media to present themselves to the public, and this can be a treasure trove of information for people that are hoping to be hired for a certain position. Cover letters are much more likely to be considered if it is obvious the candidate has done their research about the company. A company’s social media account will have all the latest information about promotions or changes they are making which will be helpful if you wind up earning an interview.

Following your favorite companies or local companies on social media is helpful for people who are looking for the best time to apply with a company. You can get a feel for when they are busy and might need a helping hand. For example, retail stores may have an annual sale they are known for and will be looking to hire a bit of extra help beforehand. Familiarity with this schedule will also be helpful because it shows that you are aware of the company and their needs which will help to set you above the competition.

You can also use a company’s social media account to develop a relationship with them. They will have their preferred contact information listed and you can speak directly to a representative from the company to ask any questions you might have about applying. Smaller companies will often rely on their social media directors to manage all of their correspondence so developing a relationship with this person is the ideal way to get a feel for whether or not you would be a good fit for this team. You can also search through a company’s promotional materials to find the best way of contacting the company for an interview if you are serious about working with them.

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